2 Attractions Won 23rd Annual THEA Awards for Outstanding Achievement
Author: Century 3 Update: 11 13-2017
2 attractions - Pirates of the Caribbean: Battle for the Sunken Treasure & Camp Discovery, to which Century 3 offered EPCM services, were awarded with attractions industry's greatest honor: 23rd annual THEA Awards for Outstanding Achievement.
The annual Thea Awards
recognizes achievements in technology, design, theming and immersive
experience. Recipients were formally presented with their awards on
April 22, 2017 at the Thea Awards Gala presented by Chimelong Group, at
Disneyland Resort in Anaheim, CA.
Pirates of the Caribbean: Battle for the Sunken Treasure, Shanghai Disneyland, China
The TEA has also recognized Shanghai Disneyland’s attraction, Pirates of the Caribbean: Battle for the Sunken Treasure. As they state, “This attraction at Disney’s newest park embodies excellence in concept; it is a signature next-step achievement that reinvents and reimagines Pirates of the Caribbean.” It’s based on the original attraction, which opened in 1967, and takes guests on an eight-minute adventure that incorporates an innovative boat ride system, storytelling, technology, animatronics, special effects, and large format projection into a single attraction. The Battle for Sunken Treasure blends these elements together seamlessly and provides an excellent example of traditional Disney magic.
Camp Discovery, Shanghai
Disneyland, China
Disney’s Shanghai theme park
has also been awarded an AOA for the “Attraction” category. Camp Discovery is
located on the Adventure Isle. In this adventurous and hands-on
attraction, guests can traverse trails situated around Roaring Mountain –
participating in excavation sites, enjoying lush landscapes, and crossing rope
bridges. As TEA describes, “Camp Discovery delivers hands-on, participatory
entertainment and a variety of experiences that cater to guests of all ages and appetites
for adventure, and that will continue to engage over multiple visits. Camp
Discovery is ambitious in scale and complexity, rich in story, and big on adventure.”
It provides an interesting model for what’s possible with interactive
attraction design.